About Gabrielle & UPRIGHT

I believe companies achieve their best results when people thrive, take ownership and know what is expected of them.

That is why I help growing companies with HR, leadership and organisational development – from onboarding and recruitment to leadership sparring, organisational structure and the long-term development of the organisation.

Gabrielle, founder of UPRIGHT

My approach

Why I work the way I do.

I see the same pattern in growing companies over and over: strong businesses and great people hitting the ceiling of how far they can go without clear structure, sharp leadership and an organisation that holds together.

That's why I work close to the business. I always start with the ambition, the pressure and what's at stake — and connect HR, leadership and organisation to that. People are the means to a company that can grow without losing itself along the way.

I take a stand. I push back. And I stay until decisions land in daily work — not just in slides.

How I work

What you can expect when we work together

People and business go hand in hand

I work with people because that's where businesses succeed. That's why I never lose sight of the commercial perspective when we work with leadership, culture or organisational development.

Close to people. Close to the business.

I don't believe in advising from a distance. I work alongside your organisation, get to know your people and help create momentum where the real work happens.

Leadership with direction

I help create clear expectations, strong leadership and the structures that make it easier for people to take ownership and succeed together.

Honest sparring. With respect.

I say what needs to be said—even when it's difficult. Always with respect for what you've built and with a focus on finding solutions that create lasting value.

Who I work with

Growing companies with 20-100 employees

Founder- and owner-led companies
Scale-ups
Tech and SaaS companies
Engineering and production firms
Professional service businesses
Growth-oriented SMEs

Area

Sjælland

Regular engagements

Fyn

Regular engagements

Jylland

Larger engagements

Next step

Let's talk about your next growth phase.

A no-strings 30-minute sparring session. I listen, ask about the business and tell you honestly whether I'm the right match.

hello@uprightgrowth.dk·+45 30 35 08 41